Don’t you just love it when you discover something you haven’t seen before in a place you have know for all your days. This happened to me today. On my daily lunchtime walk I went for a stroll into the music shops of Cheltenham and ended up in Rise. This music shop has been around for a few years selling cds, books and the occasional music memorabilia, and to be honest I thought it would go down the same route as Zavvi, right down the recession drain. But it has upped its game and tapped into a market that is so dated, but so now. We’re living in the age of dusting off our vinyls, reliving our heritage and investing into keepsakes, and Rise have hit the market so well in a town that is so eclectic. Cheltenham has its posh parts in Montpellier but also high street names too, so finding a shop like this is a goldmine.
Me and the boyfriend were putting the world to rights the other day and talking about how retailers overprice charity shop hand me downs and pass them off for vintage, but Rise is well priced, caters for males and females and utilises the best of both worlds with my too passions, music and fashion. Stumbling across a Radiohead vinyl for £6 and difficult to find new releases for about a tenner I could honestly spend hours in this place waiting to find something new. The clothes are beautiful and I couldn’t help tap my toes to the soundtrack playing on the shop floor. Its sister shop in Bristol also holds live gigs now and again and have had the likes of Mumford and Sons and The xx play instore, showing that its passion really does lie in the music and doesn’t shut its doors at 5pm.
I’ve never been one for collecting vinyls, this one time I had a thing for stickers, so maybe this could be the time to invest in something new and try my hand at djing with music that not only sounds great but looks beautiful too. Not only is this a chance to ditch the digital downloads and buy into music in its puritst form, it’s about buying from an independent music store right on my doorstep. Oh yeah, the website is very cool too, ok geek moment over.
Rise and Shine factoid: Rise was voted as the Best Independent Music Retailer in the 2010 Music Week Awards.